Today’s ski day at Breckenridge – my hometown mega-resort – was a timely reminder of one of the main reasons we decided to launch this new business. As far as it’s position in the ski season calendar goes, today is a fairly non-descript Saturday in late February. It’s after Presidents weekend but well before Spring Break. No special events,

The ski industry’s large resorts make a huge effort to be all things to all people. An understandable approach if your goal is to attract as many skiers and snowboarders and make as much money as you can. Whilst crowds help to create a lively buzz and vibrant nightlife, there are a lot of downsides.