The ski industry’s large resorts make a huge effort to be all things to all people. An understandable approach if your goal is to attract as many skiers and snowboarders and make as much money as you can. Whilst crowds help to create a lively buzz and vibrant nightlife, there are a lot of downsides. Hard charging experts slicing through beginner ski school lessons, stressed out hotel staff and restaurant servers and people (usually standing in lines) everywhere.
The resorts we feature at White Diamond often don’t have the resources (or desire) to design and build facilities that please every last customer demographic. So they concentrate on what they do well – being themselves.
Some cater almost exclusively to families or beginners, others to those that love bluebird sunshine days, views and to cruise the blues. Others still are a nirvana for deep, fresh snow seeking powder hounds.
Each of our ski areas and lodging properties has a strong individual personality that won’t be ideal for everyone but will be a perfect fit for some!